Electrosolidario: una solución a los residuos electrónicos que genera inclusión social y laboral

El descarte masivo de los electrodomésticos aumenta la contaminación ambiental.

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Electrosolidario es un proyecto de recaudación de fondos que nació en 2020 para sustentar programas sociales de Fundación Tzedaká, una organización de la sociedad civil que trabaja para mejorar las condiciones de vida de la población vulnerable.

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La fundación tenía el proyecto “Tzédel” de donación de libros, ropa y más. Su logística y organización llevó a la empresa Newsan a elegirlos como socios.

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Además, Newsan es una de las empresas que dona productos y se dedica a la fabricación, importación y distribución de electrodomésticos.

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Newsan y Tzedaká son las primeras organizaciones en llevar adelante

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Las empresas donan electrodomésticos para ser reparados, en lugar de convertirlos en basura electrónica. Luego se distribuyen entre unidades productivas donde se generan equipos refurbished que extienden su vida útil.

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El producto ya reacondicionado es comercializado a través de la tienda de Tzédek en Mercado Libre, que es el canal principal de venta y otro de los socios estratégicos de Electrosolidario.

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Además, les permite comercializar sus productos sin cobrar comisión y ofrecer seis cuotas sin interés. El cliente accede por la plataforma a los productos y tiene noventa días de garantía desde que lo recibe.

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¿Cómo el proyecto genera inclusión?

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En 2016, Newsan creó Newsan IN, un modelo de negocio basado en la economía circular que promueve:

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En 2021, Newsan IN hizo un nuevo ciclo de capacitaciones para promover el desarrollo de habilidades para la venta de los productos recuperados y reparados.

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La formación fue diseñada para dinamizar las economías barriales, promover el autoempleo, contribuir a la reducción de la brecha de género y mejorar la calidad de vida de los consumidores.

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